Wednesday Jun 04, 2025

How to Create Profitable Products & Services That ACTUALLY Sell

In this episode, I’m breaking down one of the most foundational (but often skipped) parts of building a business: your products, services, and offers!

Whether you’re selling physical products, digital services, or anything in between — this is the episode you need to ensure what you're creating actually sells, creates real impact, and sustains you and your business. I get candid about the mistake I made early in my business when I skipped validation, wasted 6 months, and launched something no one wanted (yikes).

I’m sharing exactly what I wish I had done instead and now teach all of my clients to do through a 3-step framework:
1️⃣ VALIDATE the problem you're solving
2️⃣ Ensure it's VIABLE to create and profitable to sell
3️⃣ TEST DEMAND before you commit

TIMESTAMPS

00:11 The Foundation of Your Business

00:58 The Importance of Strategic Product Planning

01:53 Solving Problems for Your Ideal Customer

02:47 Standing Out in a Saturated Market

03:23 Real-World Examples of Successful Products

05:04 Service Providers: Differentiating Your Offerings

07:51 Primary and Secondary Research

08:34 Conducting Effective Surveys

11:31 Diving Deeper into Customer Needs

12:36 Analyzing Competitors

12:49 Matcha Business Example

14:30 The Importance of Validation

15:35 The Pitfalls of Skipping Validation

20:09 Viability Check: Can You Bring It to Life?

23:54 Testing Demand: Pre-Sales and Wait Lists

24:42 Executing Pre-Sales

26:39 Executing Waitlists

27:22 Steps to Create Successful Products

28:37 The Benefits of Doing the Work Upfront

RESOURCES MENTIONED

→ Sustain Your Products: https://selinaho.com/products

→ The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys

→ Launch Your Brand Course: https://selinaho.com/lyb

→ Built to Last Consulting Services: https://selinaho.com/btl

SUPPORT TO SUCCEED

→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

→ Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl