The Truth About Starting Your First Business That No One Talks About…

Starting a business is one of the most rewarding (and hardest) things I’ve ever done. I launched Recloseted over six years ago and scaled it to multiple six figures, worked with incredible clients, and built something I’m deeply proud of. But looking back, there’s so much I wish I had known that could’ve saved me time, money, and stress.

 

In this episode, I’m sharing the unfiltered truth behind the mistakes I made and the key sustainable strategies I wish I had when I started. Whether you’re launching your first business or looking to grow more intentionally, I hope this gives you a head start and helps you avoid the painful lessons I had to learn the hard way!

 

I share:

• Why understanding your market size is non-negotiable
• How to nail your USP and solve a real, unique problem
• Why a strong product or service is your best growth tool
• The power of community-first marketing (and how to actually build one)
• The importance of strategic partnerships for visibility and growth
• Why you should invest in your learning early and wisely
• The need to know your numbers and make data-driven decisions
• How to build systems that actually serve you (not just look pretty)
• What I’ve learned about hiring before you’re desperate
• The game-changing habit of quarterly founder reviews
• How your mindset can make or break your success as a conscious entrepreneur

 

TIMESTAMPS

01:03 The Importance of Market Size

03:39 Defining Your Unique Selling Proposition

05:57 Creating a Great Product

07:26 Building a Community

11:50 Gaining Visibility Through Partnerships

13:34 Investing in Learning and Development

16:23 Knowing Your Numbers

17:31 Setting Up Effective Systems

19:19 Hiring Strategically

21:33 Quarterly Board Meetings

23:11 Mindset and Self-Development

24:29 The Reality of Entrepreneurship

25:42 Grow-at-All-Cost Strategies

 

SUPPORT TO SUCCEED

→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

→ Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl

 

LET’S CONNECT

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→ LinkedIn: https://www.linkedin.com/in/selinaho 

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